Mar 29, 2024  
2010-2011 General Catalog 
    
2010-2011 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.

Marketing, BS


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Huntsman School of Business Acumen (40 credits)


All majors in the Department of Management must complete the following business acumen, in addition to the specific courses listed for the major. Prior to Huntsman School of Business admission and prior to enrolling in courses numbered 3000 or above, ECN 1500  and MIS 2200  must be completed with a grade of C or better.

Note:


All 3000-, 4000-, and 5000-level courses in the Huntsman School of Business are restricted to students admitted to the Huntsman School or another USU major with an overall GPA of at least 2.67 and completion of at least 40 credits.

Marketing Major (24 credits)


Modern marketing consists of a system of activities designed to help the marketer understand and influence buyer and seller behavior. Within the socio-economic and political environment, the marketer must plan, price, promote, and distribute want-satisfying goods and services to society. As prerequisites to MGT 4590 , students must complete the following courses: MGT 3500 , MGT 4540 , and MGT 4550 . Before continuing with the following courses, students must receive a grade of B- or better in MGT 3500 .

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