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Dec 04, 2024
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2023-2024 General Catalog ARCHIVED CATALOG: To search archives, MUST use search box to left. Current catalog: catalog.usu.edu.
Marketing - BA, BS
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 Return to: Programs of Study
Jon M. Huntsman School of Business
Department of Marketing and Strategy
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- For more information about Marketing, see the website.
- Following is a sample four-year plan. Please note that student-specific plans may differ.
- Admitted students must meet with an advisor. Current students should also meet with an advisor and log on to Degree Works to check student-specific program progress.
Minimum University Requirements
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| Total Credits |
120 |
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Grade Point Average (most majors require higher GPA)
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2.00 GPA |
| Credits of C- or better |
100 |
Credits of upper-division courses (#3000 or above) |
40 |
| Total USU Credits |
30 |
Upper-division USU Credits |
20 |
| USU Credits within the Major |
10 |
Credits in Minor (if required) |
12 |
| Credits in Major |
see below |
Credits in American Institutions |
3 |
| General Education Requirements |
see link |
University Studies Depth Requirements |
see link |
| NOTES: The highest math requirement for this degree is MATH 1050: College Algebra (QL) . |
Admission Requirements for this Program
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Direct Admit: Freshmen
Admitted to USU in Good Standing, and have one of the following qualifications:
- Top 10% of high school class
- 3.7+ High School GPA
- 28+ ACT/1300+ SAT score
- 3.5+ High School GPA and 24+ ACT/1160+ SAT score
- Accounting majors: 3.6+ High School GPA and 26+ ACT/1230+ SAT score
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Transfer students from other institutions
Option 1:
24+ post-high school credits
3.5+ overall GPA
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Option 2:
The following courses with a grade of C or higher:
2.50 overall GPA
*The first offering of DATA 1100 will be in Fall 2020. Students who complete DATA 2100 prior to Fall 2020 will not be required to take DATA 1100 .
Complete the Huntsman School Admissions Application by July 1 for fall semester, April 1 for summer semester, or December 1 for spring semester.
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First Year (30 credits)
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Fall Semester
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Credits
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General Education Info and Notes:
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Spring Semester
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Credits
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General Education Info and Notes:
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| ECN 1500 - Introduction to Economic Institutions, History, and Principles (BAI) |
3 |
minimum C grade required |
ECN 2010 - Introduction to Microeconomics (BSS) |
3 |
minimum C grade required |
| ENGL 1010 - Introduction to Writing: Academic Prose (CL1) |
3 |
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ENGL 2010 - Intermediate Writing: Research Writing in a Persuasive Mode (CL2) |
3 |
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| MATH 1050 - College Algebra (QL) |
4 |
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Breadth Creative Arts (BCA)
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3 |
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| USU 1010 - University Connections |
2 |
This recommended course starts the week prior to fall semester and is completed after the first 3 weeks of fall semester. |
Breadth Humanities (BHU) |
3 |
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| Electives |
3 |
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| Breadth Life Sciences (BLS) |
3 |
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| BUS 1000 - HSB Freshmen Academy * |
1 |
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Comments
Students who have not attended any school beyond high school and have a declared major in the Huntsman School of Business are expected to enroll in BUS 1000 during their first year at USU.
*The course is intended to acculturate students to college life, and is therefore not relevant for internal or external transfer students. Thus, transfer students are not expected to enroll in BUS 1000. BUS 1000 is an in-person course on the Logan campus for now, so those at statewide campuses or online are not able to enroll, and thus not expected to enroll.
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Comments
Students who have not attended any school beyond high school and have a declared major in the Huntsman School of Business are expected to enroll in BUS 1000 during their first year at USU.
*The course is intended to acculturate students to college life, and is therefore not relevant for internal or external transfer students. Thus, transfer students are not expected to enroll in BUS 1000. BUS 1000 is an in-person course on the Logan campus for now, so those at statewide campuses or online are not able to enroll, and thus not expected to enroll.
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University Studies Requirements for Major
Students must complete the General Education Requirements .
Students must also complete the University Studies Depth Requirements .
- Elective credits needed will be determined on an individual basis (a student with continuing education, AP credits, and language credits may not require additional elective credits).
- Completing a minor is recommended to fulfill elective credits.
- MSLE 4250 Advanced Internship (Marketing elective) is recommended between the student’s junior and senior year.
- This major requires an overall GPA of 2.0 and a GPA of 2.5 in all major requirements. Major requirements may not be taken for a pass/fail grade.
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Business Acumen
All acumen courses must have a minimum grade of C unless otherwise stated.
Major Requirements
Please note: To help students choose a career track and to prepare for more advanced and specialized training with the electives and capstone courses, it is strongly recommended that students first complete MSLE 4535 and MSLE 4560 before taking the marketing electives.
Marketing Elective Credits
Choose eight credits: Career Paths
A wide variety of career paths are possible in the Marketing major, for example:
1. Strategic Sales and Accounts Management
2. Marketing Analysis
3. Product and Brand Management
4. Digital Marketing
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