Jon M. Huntsman School of Business

Department of Marketing and Strategy

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• For more information about Marketing, see the website.
• Following is a sample four-year plan. Please note that student-specific plans may differ.
• Admitted students must meet with an advisor. Current students should also meet with an advisor and log on to Degree Works  to check student-specific program progress.

 

Minimum University Requirements
Total Credits	120			Grade Point Average (most majors require higher GPA)	2.00 GPA
Credits of C- or better	100			Credits of upper-division courses (#3000 or above)	40
Total USU Credits	30			Upper-division USU Credits	20
USU Credits within the Major	10			Credits in Minor (if required)	12
Credits in Major	see below			Credits in American Institutions	3
General Education Requirements	see link			University Studies Depth Requirements	see link
NOTES: The highest math requirement for this degree is MATH 1050: College Algebra (QL) .

 

Admission Requirements for this Program
Direct Admit: Freshmen Admitted to USU in Good Standing Top 10% of high school class 3.7+ High School GPA 28+ ACT/1250+ SAT score 3.5+ High School GPA AND 24+ ACT/1090+ SAT score Accounting majors: 3.6+ High School GPA and 26+ ACT/1170+ SAT				Transfer students from other institutions Option 1: 24+ post-high school credits 3.5+ overall GPA			Option 2: The following courses with a grade of C or higher:  ACCT 2010   ECN 1500   DATA 2100   DATA 1100 *  2.50 overall GPA  *The first offering of DATA 1100  will be in Fall 2020. Students who complete DATA 2100  prior to Fall 2020 will not be required to take DATA 1100 . Complete the Huntsman School Admissions Application by July 1 for fall semester, April 1 for summer semester, or December 1 for spring semester.

First Year (30 credits)
Fall Semester	Credits	General Education Info and Notes:		Spring Semester	Credits	General Education Info and Notes:
ECN 1500: Introduction to Economic Institutions, History, and Principles (BAI)	3	minimum C grade required		ECN 2010: Introduction to Microeconomics (BSS)	3	minimum C grade required
ENGL 1010: Introduction to Writing: Academic Prose (CL1)	3			ENGL 2010: Intermediate Writing: Research Writing in a Persuasive Mode (CL2)	3
MATH 1050: College Algebra (QL)	4			ACCT 2010: Financial Accounting Principles	3	minimum C grade required
USU 1010: University Connections	1-3	This recommended course starts the week prior to fall semester and is completed after the first 3 weeks of fall semester.		DATA 2100: Data and Information in Business	3	minimum C grade required
				DATA 1100: Excel for Business Analysis	1	minimum C grade required
Breadth Life Sciences (BLS)	3			Electives	2
Comments				Comments

Second Year (30 credits)
Fall Semester	Credits	General Education Info and Notes:		Spring Semester	Credits	General Education Info and Notes:
ACCT 2020: Managerial Accounting Principles	3	minimum C grade required		DATA 3300: Introduction to Modern Data Analytics (QI)	3	minimum C grade required
MSLE 3500: Fundamentals of Marketing	3	minimum B grade required		BUS 3200: Business Communication (CI)	3	minimum C grade required
DATA 3100: Making Decisions with Data	3	minimum C grade required		MSLE 4510: Consumer Behavior	2
Breadth Humanities (BHU)	3			MGT 2050: Legal and Ethical Environment of Business	3	minimum C grade required
Breadth Physical Sciences (BPS)	3			Breadth Creative Arts (BCA)	3
				Elective	1
Comments Undeclared students should apply to the Jon M Huntsman School during this semester at http://huntsman.usu.edu/apply/.				Comments

Third Year (30 credits)
Fall Semester	Credits	General Education Info and Notes:		Spring Semester	Credits	General Education Info and Notes:
FIN 3200: Financial Management	3	minimum C grade required		FIN 3400: Corporate Finance (QI)	3	minimum C grade required
MGT 3700: Operations Management	2-3	minimum C grade required		MSLE 4545: Digital Marketing	2
MSLE 4560: Strategic Sales	2			Marketing Elective	2
MSLE 4535: Promotional Strategy	2			MGT 3050: Foundations of Business: Capitalism, Markets, and Innovation	3	minimum C grade required
Marketing Research Course	2	See Major Requirements core.		Elective	3
Elective	3			Elective	2
Elective	1
Comments				Comments

Fourth Year (30 credits)
Fall Semester	Credits	General Education Info and Notes:		Spring Semester	Credits	General Education Info and Notes:
MSLE 3890: Systems Strategy and Problem Solving	2	minimum C grade required		MSLE 4590: Marketing Strategy	3
MSLE 3800: Leadership	2	minimum C grade required		Marketing Elective	2
Marketing Research Course	2	See Major Requirements core.		Marketing Elective	2
Depth Humanities and Creative Arts (DHA)	3			Marketing Elective	2
Communications Intensive (CI)	3			Depth Life and Physical Sciences (DSC)	3
Elective	3			Elective	3
Comments Students should apply for graduation at http://www.usu.edu/registrar/htm/graduation/apply-online.				Comments

University Studies Requirements for Major

Students must complete the General Education Requirements .

Students must also complete the University Studies Depth Requirements .

• Elective credits needed will be determined on an individual basis (a student with continuing education, AP credits, and language credits may not require additional elective credits).
• Completing a minor is recommended to fulfill elective credits.
• MSLE 4250  Advanced Internship (Marketing elective) is recommended between the student’s junior and senior year.
• This major requires an overall GPA of 2.5 and a GPA of 2.5 in all major requirements. Major requirements may not be taken for a pass/fail grade.